Aunt Bessie unveils first logo and mascot redesign in 30 years
Aunt Bessie has revealed its first logo and mascot redesign in 30 years, with the brand saying the new look aims to be more modern while remaining instantly recognisable.
How it was covered
- GB News was the only channel found covering it.
- Channel 5, BBC News, BBC One, BBC Two, Channel 4, ITV and Sky News: not found in tracked broadcasts.
The Full Story
A plain summary built from the channels that reported this story. Facts only one channel reported are attributed to it.
Aunt Bessie has unveiled its first logo and mascot redesign in 30 years. The brand said the revamp is meant to give its mascot a more modern feel while keeping her instantly recognisable. The new look includes a redesigned logo and a fresh image for the character, who is best known for fronting Yorkshire pudding and freezer food products.
During the broadcast, the old and new versions were shown side by side. The presenter argued that the typeface had not really changed and that the writing and colour were the same. He said the main visible difference appeared to be a slight curve or edging at the top. He also asked whether viewers had been upset about the previous logo, before joking that a PR firm had charged a fortune for very little.
The segment also compared the Aunt Bessie update with changes made by other food brands. The presenter noted that Uncle Ben's had changed dramatically for reasons linked to historical representation. He then moved into a lighter discussion about the mascot's appearance, including a comparison to Meghan Markle and a comment that she had been made to look younger. The conversation ended with praise for Aunt Bessie's Yorkshire puddings and jokes about freezer food at Christmas.
No further details were given about when the new logo and mascot will appear on packs, or whether the brand's products or recipes will change.
Key Claims
Claims reported during this story's coverage, grouped by how many channels reported each one. Select a dot to see the source excerpt.
| Claim |  |
|---|---|
| Only on one channel | |
| Aunt Bessie has unveiled its first redesign in 30 years, including a new logo and updated mascot, intended to feel more modern while remaining recognizable. | |
Channel Perspectives
What each channel focused on, with key quotes.
GB News covered the Aunt Bessie redesign as a late-night light item rather than a straight brand announcement. The presenter showed the old and new logos side by side and argued the changes were barely visible, calling the redesign an absolute con. The discussion widened into jokes about the mascot's appearance, other food brands and Yorkshire puddings.
- “aunt bessie is getting a major makeover her first in 30 years”
- “that is an absolute con”
- “they've done nothing that pr firm is a genius firm”
Broadcast Timeline
News broadcasts tracked for this story, in time order.