How it was covered

  • BBC One carried 80% of the airtime.
  • Channel 5, Channel 4, GB News, ITV, Sky News and BBC Two: not found in tracked broadcasts.

The Full Story

A plain summary built from the channels that reported this story. Facts only one channel reported are attributed to it.

FIFA president Gianni Infantino has apologised for mistakes in the handling of his aborted plan to sell stakes in the World Cup and other competitions to private investors, but he has rejected suggestions that he should resign and insists he retains broad support.

The apology came at a meeting of FIFA's council in Zurich, the first since the FIFA Forward Enterprise proposal became public. Infantino declined interview requests from the media at the meeting. After a three-hour session he issued a video statement and took no questions. He said he apologised for the mistakes made in the communication and consultation process around the project, which he said had led to many consequences.

Council critics remain unsatisfied

Some council members were not satisfied. FA chair Debbie Hewitt had written to Infantino demanding that he release documents about the World Cup sell-off plan. She said she had received no answers to her questions and that this was her biggest disappointment. She said she had repeatedly asked for the papers to be shared and had withdrawn her letter of support, adding that nothing at the meeting had changed her view that this position should change. Infantino was told he was not fit to lead unless he released all the documents relating to the plans.

UEFA chief Aleksander Ceferin, a principal critic, left Zurich without a credible challenger having emerged. He said it was important from his personal view to have an alternative, someone who puts football first and unites the world.

Backlash and abandoned plan

The row began in July when news leaked about FIFA Forward Enterprise, Infantino's plan to sell stakes in FIFA competitions. A backlash grew quickly. UEFA, CONCACAF and the Asian Football Confederation signed letters accusing Infantino of deception, and UEFA threatened to boycott future tournaments. By the start of August the project had been abandoned.

At the same Zurich meeting, a proposal by Infantino to distribute more than £2.5 billion from FIFA's financial reserves for football development was approved. Despite the pressure, Infantino is set to stand for a fourth term unopposed in next year's election. Candidates have until mid-November to declare if they want to run.

Defiant interview

In a later rare interview in Baku, where the under-15 World Cup is taking place, Infantino laughed off any suggestion that he had considered resigning. Asked whether he was fit to be FIFA president, he said he had been elected by 211 member associations from around the world. He said FIFA could contain different views but that, if it was serious about democracy and about football belonging to everyone, it had to respect the views of the vast majority.

Infantino pointed to recent backing. He said the Asian Football Confederation had fully endorsed him after his trip to Tokyo, and that African CAF countries had endorsed him in Cape Verde. He said he respected all opinions and that FIFA's member associations would decide who they wanted as president and how they wanted FIFA run. Asked when he would give the FIFA Council the documents it has requested, he said work was ongoing and that all questions would be answered as far as the process allowed.

The pressure on his position has eased since August, when the rebellion against him was at its height. Support in Africa and Asia has helped him, and no unifying challenger has emerged. Criticism remains strong in Europe, but his re-election in March again appears likely.

Key Claims

Claims reported during this story's coverage, grouped by how many channels reported each one. Select a dot to see the source excerpt.

Claim
Reported by all 2 channels
Infantino cited full endorsement from the Asian Football Confederation and CAF countries; AFC president Sheikh Salman backed him despite earlier co-signing a letter accusing Infantino of deception. Reported by BBC One
Infantino dismissed suggestions that he had considered resigning after the controversy. Reported by BBC News
Infantino said he had been elected by 211 member associations and that the views of the vast majority should be respected. Reported by BBC One
Infantino was set to stand for a fourth term unopposed, with no rival candidate emerging before the mid-November deadline, and BBC News analysis said the rebellion against him had not toppled him. Reported by BBC One
Only on one channel
FIFA approved Infantino's proposal to distribute more than £2.5 billion from its financial reserves for football development. Not reported by BBC News
FIFA president Gianni Infantino apologised to football's governing body for abandoning a plan to sell shares in the World Cup to private investors. Not reported by BBC News
Infantino was told he is not fit to lead unless he releases all documents relating to the share-sale plans. Not reported by BBC News

Channel Perspectives

What each channel focused on, with key quotes.

BBC ONE West led on the Zurich council meeting and the pressure on Infantino, including his apology and Debbie Hewitt's demand for documents. Its later coverage shifted to a rare interview in Baku, where Infantino dismissed resignation talk and stressed support from Asia and Africa. The tone was measured but clear about the defiance and the likelihood of re-election.

Key Quotes:
  • “I apologised for the mistakes that we made in relation to the communication and consultation process related to the FIFA forward enterprise project which then led to many consequences”
  • “The man has to answer those questions and if he doesn't answer those questions, no he's not fit to be FIFA president”
  • “Right now, despite all the controversy, his tenure looks set to continue”

BBC NEWS focused on the interview itself and analysis of Infantino's strengthened position after the Asian Football Confederation's U-turn. It gave less detail on the council meeting and Debbie Hewitt's document demands, and instead stressed that no unifying challenger had emerged. The tone was analytical, presenting Infantino as emboldened and difficult to dislodge.

Key Quotes:
  • “It is very rare to hear from Infantino”
  • “I think he feels emboldened now”
  • “the rebellion against him just hasn't managed to topple him”

Who was on air

People and organisations each channel put on air while covering this story. Channels' own presenters and reporters are not listed. Names as transcribed, and the list can miss people.

Broadcast Timeline

News broadcasts tracked for this story, in time order.

BBC News

BBC One, BBC News, 15 October 2026

BBC News and Weather

BBC One, BBC News and Weather, 15 October 2026

BBC News

BBC One, BBC News, 24 October 2026

BBC News

BBC News, 24 October 2026

BBC News

BBC One, BBC News, 24 October 2026

BBC News

BBC One, BBC News, 24 October 2026