OnlyFans creators launch climate awareness campaign
OnlyFans creators are using adult content to engage new audiences with climate science and the climate emergency.
The Full Story
A plain summary built from the channels that reported this story.
OnlyFans creators have launched a new campaign to raise awareness about climate change, using adult content to grab attention in a way that climate scientists have struggled to do. The series, backed by filmmaker Adam McKay and adult content creator Jessica Riches, features stars like Lily Phillips and Alia Yassin explaining climate science in videos that mix explicit content with environmental messaging.
The campaign aims to reach audiences who might not otherwise engage with climate issues, particularly younger men. Phillips, who has more than two million followers, said she hopes to use her platform to make climate change more accessible. The videos are directed by Megan Prescott, who said the approach was inspired by the use of Margot Robbie in 'The Big Short' to explain complex financial concepts.
Reaction online has been mixed, but the creators argue that if it gets people to listen to 90 seconds of climate science, it is worth it. The campaign comes as global temperatures continue to rise, with wildfires and heatwaves becoming more common. While some critics may dismiss it as a gimmick, the creators insist it is a serious attempt to engage new audiences.
On screen
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Key Claims
Claims reported during this story's coverage, mapped by channel. Ordered by how many channels carried each claim.
| Claim | Channel 4 | GB News |
|---|---|---|
| A campaign is backed by Adam McKay and co-founded by Jessica Riches. | · | |
| It was reported that more people die from cold weather than from heat. | · | |
| It was reported that the UK should adapt to climate change rather than try to stop it. | · | |
| Lily Phillips has more than two million followers on OnlyFans. | · | |
| Megan Prescott, a former Skins actor, is directing the shoot. | · |
Channel Perspectives
What each channel focused on, with key quotes.
GB News did not cover the OnlyFans climate campaign. Instead, the programme discussed Richard Tice's controversial comments about climate change and heatwaves, debating whether it is appropriate to make light of climate change while people are suffering. The panel also questioned the accuracy of heat-related death statistics, arguing that the media exaggerates the impact of hot weather.
- “we can't stop climate change we're we're trying to do what we can but we can't stop it”
- “it is actually like literally true i would have thought that it would be a good thing for the british wine industry”
Channel 4 focused on the OnlyFans campaign itself, interviewing the creators and filmmakers behind it. The report highlighted the use of sex appeal to communicate climate science, the challenge of capturing attention in a crowded media landscape, and the campaign's aim to reach younger male audiences. It also noted the backing of high-profile figures like Adam McKay and the viral potential of the content.
- “Because sex sells and climate campaigners are making the most of it.”
- “I think it's great to use my wide reach and the fact that maybe I do go more viral and obviously maybe a different audience”
- “I think that one thing that we've been able to do really well is get people to listen to like 90 seconds of climate science”
Broadcast Timeline
News broadcasts tracked for this story, in time order.